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Social Media Management Systems to Listen, Publish and Engage

The ever evolving landscape of social media is causing businesses to incorporate systems into their online marketing activities to create engagement and obtain analytics to derive valuable insights that eventually impact the bottom line.

Today, social media runs across all facets of the business, from marketing to customer service to sales. Social Media Management Systems help businesses manage communities to build brand loyalty, establish workflows to map out processes, identify and engage with influencers, stay aware and manage crises and build reports for executive stakeholders.

Our credentials as a Salesforce Marketing Cloud Partner enables us to implement and provide support for Social Media Management Systems for small and large scale enterprises. Through Salesforce Social Studio we provide end-to-end coverage for listen, publish and engage.

Social Media Command Centers

We have proven expertise in setting up Social Media Command Centers, a space to get a centralized view of live and relevant conversations across networks and accounts thus becoming the physical embodiment of your Social Media Program.

We engage with our clients in helping them with an end-to-end delivery package helping them –

  1. Identify sites for implementation
  2. Design the physical space including workstations
  3. Consult on hardware and software technologies
  4. Launch and manage the command centers

Social Care Implementation

We setup customer service support systems such as connecting Salesforce Marketing Cloud to Service Cloud and also implement custom integrations with social media platforms such as WeChat.


Businesses more and more across the globe are being data driven. Those with the lead are the ones who are able to convert data into actionable insights.

The Idealyst analytics team conducts social listening for brands, industry and corporate including content and competitor benchmarking. Each study comprises not only of the data gathered, but also deep insights that help our client business teams stay one step ahead of the curve.

In addition, our partnership with Datasift provides us with data to conduct highly specialized and in-depth studies on Facebook and LinkedIn.

We also specialize in creating custom PowerPoint template based reports and custom online dashboards that give you access to data anytime, anywhere.

For ongoing managed service capabilities we provide annual services as an extension of our core social/digital teams. A pool of global resources cater across time zones and are a proven benefit on the overall cost of the services provided.


For a unified experience across marketing and customer service channels we provide Omni-channel strategies and implementations across email, SMS, multichannel platforms for running digital marketing campaigns, chat bots and live bots.


SocialMap is a product built at Idealyst from the ground up that helps organizations manage a large number of social assets. SocialMap enables competitor benchmarking and provides the ability to quantify global social media program efforts for companies.

It provides a launch pad for further analysis of social assets for global teams and provides key inputs for global social strategy as well as operations.


SocialMap is ideally suited for Enterprise Social Media program leadership and teams, Social Community (or Social Asset) managers responsible for one or more social assets and Social Command Center teams.

Sales and Marketing Automation

Salesforce Sales Cloud Implementation

Salesforce Sales Cloud allows you to nurture leads for sales readiness, then drive them to the right team at the right time. Complex sales processes are automated to increase productivity, enabling you to close more deals quicker and with less effort. Sales Cloud provides a full suite of tools to connect with customers; from mapping your accounts to leveraging valuable social insights, all under one roof and available anywhere, anytime.

At Idealyst, we help our clients transform disconnected sales and marketing workflows to an “always on”, customer focused organization. Our team brings extensive experience to the Sales Cloud implementation process. Our expertise helps enterprises reach customers faster through proven approaches to opportunity tracking and reporting, sales metrics and revenue forecasts.

Marketing Automation

Salesforce Pardot provides a full suite of marketing automation tools that helps your marketing teams to create meaningful and long-lasting connections with your prospects and customers. Behind the easy to use platform lies sophisticated automation technologies that allow you to shift from creating and managing online campaigns, to growing a sales pipeline and generating better leads.

Our dedicated team at Idealyst provides strategic and technical expertise for implementing your digital strategy through Pardot. We guide you through the technical configuration, template setup (email and landing pages) and connecting to your Salesforce Sales Cloud for better leads management.

Mobile Marketing

Mobile Marketing Studio provides a dedicated set of tools for outbound mobile campaigns, text-based responding, email opt-in campaigns, info capture and rich, multimedia messages. It provides vital functionality such as mobile phone alerts, deals & discounts to drive in-app purchased and increase your app engagement. Mobile Marketing Studio also helps marketers to capture preferences, behaviors, and attributes during group messaging as well as combine data from other channels and CRM tools.

We help our clients to segment mobile subscribers based on location, demographics and individual customer preferences. We boost your marketing efforts by creating custom mobile campaign templates and schedule trigger messages to determine when and where they’ll get noticed, based on predetermined events or user behavior.

Idealyst also monitors performance of your mobile marketing with precise, and concise, mobile reports to understand deliverability and engagement.