Idealyst > Our Services > Social Analytics

Social Analytics

Social Analytics services is based on a structured foundation of social listening that is centered around brands, corporate and industry related social media content.

We systematically extract data from Social Studio to compose customized reports for your brand, marketing, sales and customer service functions. We work with your analysts to identify key social media metrics as relevant to your objectives.

We also complement analysis from Social Studio data with a range of social media and data analysis tools to provide a more holistic view of your enterprise’s social connection to your customers and broader community. From our rigorous research, we’ve found that complementing Social Studio with other social analysis tools yields powerful results.

Our Social Analytics services can be delivered in custom PowerPoint reports or as interactive dashboards. Our analytics and reporting services can yield actionable insights on your brands, products and/ or services, customer insights, competitors, market and industry trends. We also provide social analytics managed services capabilities on an annual basis, and provide a seamless extension to your current social and digital teams with highly cost-effective structures and completely tailored to your organization’s needs.

Where more specialist and “deep dive” analysis initiatives are required, we partner with specialist data and analytics service providers to deliver in-depth studies based on selected social media platforms such as Facebook.

Real-time Monitoring

Hourly updates of post volume and influencer activity around breaking news in your broader market or specialized domain of operation.

Benchmarking Reports

Quantitative analysis of company and competitor corporate handles across prioritized platforms. Measure channel presence, activity and followership to create benchmarks and set strategic goals for channel activation.

Content Optimization Reports

Analysis of content published from company owned and competitor handles, across major social platforms. Content is organized around “content pillars” and evaluated for performance to inform specific marketing campaigns to broader content strategies.

Social Listening Reports

Highly detailed reports that analyze large-scale campaigns and conferences, for which your business has an overarching presence and position.

Social Discovery Reports

Extensive data and insights that examine broad topics or (investigative) conversations over a pre-defined time.